Social networking giant Facebook on Tuesday – rolled out a new Facial recognition feature named Photo review that will notify users when someone uploads their photos even if they haven’t been tagged in the photo.
PHOTO REVIEW – HOW IT WORKS?
In addition to that, users will have an option to either tag themselves or ask the person who posted the photo to take it down. Besides, if the photo raises concerns or if they find it as inappropriate, users can even report to Facebook.
Hailing about how Photo review works, Facebook’s Head of Applied Machine Learning, Joaquin Quiñonero Candela, said
Our technology analyzes the pixels in photos you’re already tagged in and generates a string of numbers we call a template. When photos and videos are uploaded to our systems, we compare those images to the template.
With this new feature, Facebook gives the user more control over their photos on the platform and makes them feel safer. However, users must give consent to Facebook to keep a facial template on file to use this feature.
TO PREVENT FRAUD IMPERSONATION
In India, the company has tested a feature to fight the issue by blocking users from downloading profile pictures to pretend they are someone else. Besides, Facebook is also working on identifying text in photos manipulated as memes for the people with visual impairments.
Facebook took this step with an aim to prevent fraud-impersonation that has become an awful issue on the social networking sites.
Facebook’s Deputy Chief Privacy Officer, Rob Sherman said,
Our goal in building these features is really to empower people and help them manage their identity on Facebook. We want to make these features available everywhere . . . but right now we’re focusing on markets where tag suggestions are available.
Currently, this feature will be available in most of the places except in Canada or the European Union, presumably due to privacy regulations.