As humans, we always seek perfections in everything we have or do.
We want to have the perfect job, perfect body, perfect life partner, perfect home, and totally a perfect life.
Our heads will be constantly buzzing with endless questions asking, Is it good enough? Or What will people think?
Although, we know that there is no such thing as perfect exists but still, we keep striving for it. And it’s exhausting.
In a zeal to achieve perfectionism, we often forget to enjoy little things that make our life beautiful. Asian paints have tried to portray this beautiful message in their new ad campaign by using the home concept.
NEW ASIAN PAINTS AD CAMPAIGN
The new Asian paints Ad 2018 titled #HomesNotShowrooms reflects the little imperfections that make our house perfect.
The idea behind this campaign is to make people understand that there is no such thing as a perfect home. The ad, thereby, inspires them to lead richer lives and include decor in their dream home, which is not just beautiful, but comfortable and personal as well.
Speaking about the campaign, Amit Syngle, COO, Asian Paints Limited said,
Har Ghar Kucch Kehta Hai’ is a summation of our positioning and an expression which is timeless and is as relevant today as it was before. With #HomesNotShowrooms we are instilling empathy and meaning into decor in order to inspire people to lead richer lives at home. Being a forerunner in the décor space, Asian Paints also owns the emotion of home more powerfully than any other brand in India.
ASIAN PAINTS – HOMES NOT SHOWROOMS
Everyone wishes to have a beautiful well-furnished home that is perfectly decorated, flawlessly organized and totally clean.
We focus more on the appearance of the interiors rather than the comfort of living life to the fullest.
A home is not about having decorative interiors, squeaky-clean walls or scratch-free furniture. A home is a space that should have things that are more valuable in the likes of comfort, joy, love, and care.
It should be a repository filled with memories and nostalgic moments experienced in your life. Ultimately, Home should remind you of the life you’ve lived in it.
It may be your first painting on the wall, broken small table where you struggled to complete your homework, marks on the wall measuring your children’s growth. Those little flaws and imperfections play a big role in your life. It is okay to have a perfectly imperfect home 😉
Therefore, it is absolutely fine to have imperfections in your house as they are #HomesNotShowrooms.
The latest Asian Paints ad campaign showcases exactly these beautiful emotions through the eyes of a small loving family.
Conceptualised by Ogilvy & Mather, the video narrates the heart-warming story of a loving grandfather, father and a little grandson of a family.
Commenting on the Asian Paints ad campaign, Sukesh Nayak, CCO, Ogilvy Advertising said,
Decor should not just be about beauty but happiness too. #HomesNotShowrooms is an idea that will help build empathy and inspire people to lead richer lives at home.
Here the new Asian Paints Ad 2018: #HomesNotShowroom
Perfectionism is a futile endeavour.
There is no rainbow without little rain. Likewise, there is no joy without sorrow.
Imperfection brings beauty to the life. Hence, the best way is to start embracing your imperfections and have a better life.