Dance always brought people together and helped lift moods, create optimism and generally just make people feel good. Whether it is dancing formally at a party or a function, dancing wildly in a nightclub or just dancing in your kitchen – Dance is healthy. Dance also brings people together, no matter who they are, what culture or what age or gender.
One of the famous clothing company – Levi’s has very cleverly launched a new campaign – Let’s Live How We Dance, and it received thumbs up from their followers, fans and advertising companies. They have called their new promotional video Circles and it’s all about dancing and bringing people together, connecting over dance and creating circles. Circles represent life, with no beginning or no end, and this in itself signifies unity.
‘Circles’ is a part of the Live in Levi’s campaign and is the fifth edition. We challenge you to watch it and not want to dance. The video highlights all cultures, genders, and ages, coming together in dance. The fabulous thing is that each culture wears their own traditional clothing, brings their own brand of fashion and culture, but the message is clear – We may all be different but we all want the same thing.
LET’S LIVE HOW WE DANCE – PEACE, LOVE, HUMANITY
Levi’s brand message is all about people being the same and wanting the same thing. Peace. Love. Humanity. A better way for all.
And dance is all about that – it connects us. When people dance they do not think about war or fighting; their minds wander free and they think (even if it is subconscious) about peace, freedom and being free spirits.
The ad agency FCB West is in the USA and are responsible for the campaign, working closely with Levi’s. The music is by French artist Jain Makeba and the message is one of optimism and cross culture. Let’s Live How We Dance is a very clever slogan and one we should all adopt in our personal lives. Or – we should at least start dancing.
Levi’s don’t only make great jeans and great movies, they’ve also donated a lot of money to civil rights movements and vulnerable communities worldwide.